Rockford & 4 nearby towns
Hardwood, laminate & LVP — installed right the first time
Free measured estimates, a firm price before we start, and a crew that cleans up at the end of every day.
- 4.9 out of 5214 reviews
- Licensed & insuredIL Contractor #104-88231
- Since 200917 years in Rockford
- 0% APR for 12 monthswith Example Credit
Real job, real floor
See the difference before you commit
White oak through an open main floor in Rockford. Drag the handle to compare the room the day we arrived with the day we handed it back.


What we install
Four floors, one standard of work
Every price below covers materials and installation. The estimator further down turns them into a number for your rooms.

Hardwood Installation
Site-finished and prefinished oak, maple, and hickory.
From $8.00/sq ft

Luxury Vinyl Plank
Waterproof LVP for kitchens, baths, and basements.
From $4.00/sq ft

Laminate Flooring
Durable, budget-friendly planks with realistic wood grain.
From $3.00/sq ft

Refinishing & Repair
Dustless sanding, staining, and board replacement.
From $3.00/sq ft
Instant estimate
Roughly what will this cost?
Most people want a number before they want a phone call. Move the slider and you have one.
Estimated range
$6,200 to $11,625
About $743/mo with 0% apr for 12 months.
Materials and installation, before financing. Subfloor prep, stairs and trim can move the final number.
Every option at 775 sq ft
The low end of each bar is the budget-grade material; the high end is premium.
Hardwood: $6,200 to $11,625. Luxury Vinyl Plank: $3,100 to $6,200. Laminate: $2,325 to $5,425. Refinishing & Repair: $2,325 to $4,650
- Budget grade
- Premium grade
Recent work
Floors we finished nearby
Averaged from 214 verified customer reviews.
What neighbours say
Reviews from around the area
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★★★★★
They moved the furniture, laid 700 square feet of white oak, and had the kitchen usable again by Thursday. The quote I signed was the invoice I paid.
Dana R. · Rockford · Hardwood installation
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★★★★★
Our basement had flooded twice. They levelled the slab first instead of just covering the problem, which is why it still looks new two winters later.
Marcus T. · Loves Park · Luxury vinyl plank
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★★★★★
I expected a week of dust. The dustless sander meant I could keep working upstairs the whole time. The original 1940s oak came back beautifully.
Priya S. · Belvidere · Refinishing
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★★★★★
Two dogs and four kids, so we needed something tough on a budget. They talked us out of a more expensive option we did not need.
Ken and Alice W. · Machesney Park · Laminate
Where we work
Ready for a floor you stop noticing because it just works?
Free measured estimate, no obligation, usually within 48 hours.